You knew that, right? My husband watched me walk around with that bright yellow book (sans dust jacket ) for a week. So, while at the hardware store, he bought me a linchpin. Just set it on the table and smiled.
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What is a linchpin? The metal one is a pin placed crosswise through an axle to prevent a wheel from coming off. It's critical, just like the somebody who is the essential element in the success of a business, or a team.
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He knew the book must be pretty important because ordinarily I'll read a book in a day or two. Not this time. I'm reading Linchpin by Seth Godin like college text with sticky note book marks. At every chapter I'm thinking about my business in a new way.
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"Linchpins, says Godin, are the essential building blocks of great organizations." When the business is just me, or you, the responsibilities are daunting, yet the possibilities are endless. What could be more exciting for a rule breaker like me?
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I'm hoping to finish the book by the end of the week and take action on some things I've been working through. How about you? What challenges are you facing? Advertising, social networking, enough studio time, hiring help, succeeding beyond your wildest dreams?
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I'm planning, as Seth asks, to pass the book along, I'm, just not quite through with it yet.
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Have an awesome week. Kiss the ones you love,
xoSherry
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