Friday, August 6

Lemonade, part 3

I'll be brief. This time my lemonade is for a Friday afternoon if you know what I mean. I know, I didn't intend for there to be a part three.
Thank you all for reading, joining my blog, posting in the fora at etsy and sending me convos and emails. Well, thanks to most of you.
You see, I've angered some blog writers who rely on the income from your ads. I've blown their cover with some research and facts. They don't like it. But if you read the post comments and the over 200 responses in the business section of the fora, you will see I am not alone. In fact, it was also pointed out to me, that more people than ever read blogs via an RSS feed and see content only, no ads.
So, the decision is yours of course, as an artist in business, to spend your advertising dollars wisely to make your business grow. That I've angered some people in the process (who will now never feature me, who didn't feature me in the first place) tells me one thing, I'm on to something.
That's the last word I'm going to say about it, it's the weekend, and we've got some loved ones that need kissing,


BlackStar said...

I can only imagine the convos that you got!
I think your blog series and Etsy forum post came at just the right time. Sellers are starting to think about lining up online advertising.
Nothing wrong with giving one's opinions or results of one's research, is there?
Happy Weekend~

lisaroyhandbags said...

well you can't please everyone, can you? Pay no mind to the negativity - you obviously hit a touchy spot and good for you for doing the research to find out if they actually work! People can continue to advertise all they like, now they are just more informed! Have a great weekend and I'll enjoy a Mikes right along with you! : )

Pretty Things said...

I am so out of the loop. I don't know why people are so vicious. I have a few catty ladies after me and I just. don't. get it.

Kathy said...

HAHA! I haven't been in the etsy forums in ages. They got really bad for a while and I wasn't finding them helpful....maybe I should return. It sounds like you really are on to something! :) Have an awesome weekend and enjoy the lemonade.

Scott Bulger Photography said...

The truth hurts Sherry, and some people can't handle the pain.

Anonymous said...

I've given up on placing ads, as well as having ads on my own blog. I just don't think they are serving their purpose if nobody is paying any attention to them.

you say it sister! ♥

Waterrose said...

It's too bad that everyone can't voice their opinions/research without being slammed. I have ads on my blog, but I do more then just put a 125 picture up. I also do a feature and tweet about the shop. So I don't depend on the click through rate of the ad to help those shops. I also realize it's summer and blog traffic goes way down, at least for me , so I also try ways to get more eyes to the advertisers shop. But, I also don't charge very much for the promoting that I do.

I still do believe that there is a recognition factor in advertising. That's why the bigger advertisers buy hundreds/thousands of spots on tv/radio/billboards. But it's up to the advertiser to brand themselves correctly. RSS feeds do make the advertising moot, unless you do a feature on the advertiser, or tweet.

Anyway I'm sorry that people are being meanies...they should look at your research as an opportunity to figure out how to make advertising on their blog worthwhile. If that is an important revenue stream for them.

elisa said...

I had missed the first two Lemonade blog posts (I've been a little MIA) but I have to say THANK YOU! Thank you for doing that research and sharing it with the rest of us. Thank you for being honest. Thank you for being you. Hope you are having a great weekend.

Sherry said...

Wow, your posts just made my day. Thanks to all of you for just being you, it's refreshing.

Hope you all have a lovely weekend,

Michelle said...

I, for one, appreciate all the hard work you did, and as a person who is new at running a business, I'm extremely grateful for your research.
I have precious few dollars for marketing/advertising and having your input was a lifesaver.
I really think Waterrose had some great points that advertising can be a great tool for a business, but it's also up to the blogger providing the service to see to it that it's worthwhile for their customers.
No one would expect to give me $125 for absolutely nothing, so why would I pay someone else that much for nothing??

Thanks again Sherry!!!

MossyTwigJewelry said...

Thank you for sharing your research.

I admit, that's pretty much what I'd expect. Craft blogs are visited by Etsy sellers ... Etsy sellers do buy, but they aren't in a buying mood when they're visiting that craft blog!

I also think pple are getting very "advertisement blind". There's so much advertising around, that pple stop seeing it. Companies like coca-cola get around that by absolutely inundating us with their ads.


woolies said...

In my 'real' life, I work for an ad agency. And have for more years than many Etsy sellers have been alive.
I like to think I know what I'm doing, when it comes to advertising my own little shops. Even though my expertise is in broadcast media.
I made an error in judgement. I spent a LOT on an ad (for my other shop). There is no way I got that kind of return on my investment.
So your words and advice rang true to me, Sherry.
Let them be angry.

M.M.E. said...

I just want to say that you are a wonderful breath of fresh air for the art and business world. Thank you so much for your advice. It completely changes how I'm going to advertise because I couldn't agree more about blogs not working. People are their to read, after all, not shop.